- Brand guide
- Template gallery
- Communication strategy
- Editorial style guide
- Media guide
- Project management
- Social media
- Website content guide
- Website project guide
- What makes a good story?
- URL request guidelines
- C&M staff
Download the institutional SFU logo and learn how to use it correctly.
The institutional SFU logo should appear on all collateral that serves to communicate the university’s schools, administration and services.
Institutional SFU logo
The institutional SFU logo is used on communications within B.C. where the "SFU" acronym is recognized. This logo is the preferred version and should be used whenever possible.
To preserve the visual prominence and design integrity of the logo, it should appear on its own without any additional taglines, calls-to- action or other copy attached to it.
Institutional logo with "Simon Fraser University"
The institutional logo with "Simon Fraser University" spelled out is used on communications that reach audiences outside of the province.
Alternatively, you can use the institutional logo and incorporate the text "Simon Fraser University" into a prominent headline, title or subtitle somewhere within the same composition.
NOTE: The previous version of the institutional logo out-of-province logo used the Bembo font. The new version uses the DIN Serif font.
The institutional SFU logo files are available in colour formats—including CMYK, RGB and spot colour—and black and white. Colour reverse versions are available for use on medium- to dark-toned backgrounds.
The colour versions should be used whenever possible. The black and white version (black SFU block with white letters) is only used for grayscale reproduction. These logos must be placed on a medium- or light-toned background. There are no reverse logo versions (white SFU block with reverse letters).
A complete set of logo files is available for print and digital applications in EPS and PNG formats. Only use the logo files as supplied. Do not create or alter these logos.
Logo application on merchandise may be treated differently. The colour version should be used whenever possible. Thorough guidelines are yet to be determined.
Usage and placement
To give our logos the right impact, avoid crowding it with other elements, avoid making it too small, and place it within compositions somewhat consistently.
Whenever possible, the SFU logo block should touch the left or top edge of the composition. When using academic unit or extension logos, horizontal versions should be aligned on the left side and vertical versions to the top edge. Exceptions to this rule are when a large safety area is required, like in video.
Our logos should not ever bleed off two sides of the composition, like in a corner. On the edge that is not bleeding, a minimum distance that is equal to the height of the SFU logo between the edge of the composition and the logo is required.
We want our logo to be consistent and recognizable wherever it appears. Here are a few things to avoid when you are working with the logo.