Masterbrand

Download the SFU masterbrand logo and learn how to use it correctly.

The SFU logo should appear on all collateral that serves to communicate the university’s schools, administration and services.

Download:

  SFU masterbrand logos

Versions

Masterbrand logo

The masterbrand logo is used on communications within B.C. where the "SFU" acronym is recognized. This logo is the preferred version and should be used whenever possible.

To preserve the visual prominence and design integrity of the logo, it should appear on its own without any additional taglines, calls-to- action or other copy attached to it.

Masterbrand logo

Masterbrand logo with "Simon Fraser University"

The masterbrand logo with "Simon Fraser University" spelled out is used on communications that reach audiences outside of the province.

Alternatively, you can use the masterbrand logo and incorporate the text "Simon Fraser University" into a prominent headline, title or subtitle somewhere within the same composition.

NOTE: The previous version of the masterbrand out-of-province logo used the Bembo font. The new version uses the DIN Serif font. 

Masterbrand out-of-province logo – horizontal
Masterbrand out-of-province logo – vertical

Colour variations

SFU’s masterbrand logo files are available in colour formats—including CMYK, RGB and spot colour—and black and white. Colour reverse versions are available for use on medium- to dark-toned backgrounds.

The colour versions should be used whenever possible. The black and white version (black SFU block with white letters) is only used for grayscale reproduction. These logos must be placed on a medium- or light-toned background. There are no reverse logo versions (white SFU block with reverse letters).

A complete set of logo files is available for print and digital applications in EPS and PNG formats. Only use the logo files as supplied. Do not create or alter these logos.

Logo application on merchandise may be treated differently. The colour version should be used whenever possible. Thorough guidelines are yet to be determined.

Masterbrand logo - colour
Masterbrand out-of-province logo – horizontal / colour
Masterbrand out-of-province logo – vertical / colour
Masterbrand out-of-province logo – horizontal / reverse colour
Masterbrand out-of-province logo – vertical / reverse colour
Masterbrand logo - black and white
Masterbrand out-of-province logo – horizontal / black and white
Masterbrand out-of-province logo – vertical / black and white

Usage and placement

To give our logos the right impact, avoid crowding it with other elements, avoid making it too small, and place it within compositions somewhat consistently.

Clearspace

The logo’s clearspace is equal to the height of the SFU logo block. Exceptions can be made for extremely tight spaces, like digital display ads.

Logo clearspace

Minimum size

The minimum size of the SFU block portion of any of our logos is 0.75” for print and 80 pixels for digital applications.

Logo minimum size

Alignment

Whenever possible, the SFU logo block should touch the left or top edge of the composition. When using institutional or extension logos, horizontal versions should be aligned on the left side and vertical versions to the top edge. Exceptions to this rule are when a large safety area is required, like in video.

Our logos should not ever bleed off two sides of the composition, like in a corner. On the edge that is not bleeding, a minimum distance that is equal to the height of the SFU logo between the edge of the composition and the logo is required.

Align horizontal institutional and extension logos to the left edge of the composition wherever possible.
Align vertical institutional and extension logos to the top edge of the composition wherever possible.
Logo placement

Best practice

We want our logo to be consistent and recognizable wherever it appears. Here are a few things to avoid when you are working with the logo.

DO NOT use black logo in full colour applications.
DO NOT use white logo in full colour applications.
DO NOT position the logo close to other page elements.
DO NOT change the logo colours.
DO NOT alter the composition.
DO NOT apply special effects such as drop shadows or embossing.
DO NOT replace or add any text to our logos.
DO NOT rotate, skew, or distort the logos.
DO NOT recreate the logos in any way or change the official typefaces used in the brand composition.