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Tagline
"Canada’s Engaged University" is SFU’s new tagline. It should be incorporated to all SFU institutional communications whenever space allows.
Tagline
- Font: DIN Condensed Black (Caps)
- Tracking: 40
- Kerning: Set to "Optical"
- Align: left
Call-to-action
- Font: DIN Serif Regular
- Size: 70% of the tagline
- Tracking: 0
- Kerning: Set to "Optical"
- Align: left
Guidelines
The tagline should:
- always appear as specified above, in all caps, in DIN Condensed Black and with an underline
- be positioned in the one of four corners of a composition, preferably opposite an SFU logo to avoid additional visual complexity to the composition
The tagline can:
- also include an optional, single-line, call-to-action with a URL, as shown on the above
- appear in SFU dark red on a light background or reversed out of a dark background in white
The underline should:
- bleed off the closest edge of the composition, whenever possible
- stop at the end of the tagline, if there is a large safety area to accommodate
Examples
