About SFU

Our name

Spell out Simon Fraser University (SFU) on first use, and SFU thereafter.

We no longer capitalize the word “university” on its own when referring to SFU in a sentence.  

Example:

A number of factors guided the university in updating its policies.

Campuses

For printed and digital materials, do not refer to our campuses as SFU Surrey, SFU Vancouver or SFU Burnaby.

Use:

SFU’s Surrey campus, the Surrey campus
SFU’s Vancouver campus, the Vancouver campus
SFU’s Burnaby campus, the Burnaby campus

Examples:

  • Some students at SFU’s Surrey campus also take classes at the Burnaby campus.
  • SFU’s Burnaby and Surrey campuses are closed because of heavy snow.
  • SFU students at the Vancouver and Burnaby campuses have been notified.

Schools

When introducing the name of an SFU school or faculty, preface with “SFU” rather than “the.” Market research shows that awareness and favourability increase when individual faculties and departments are associated with the parent brand.

School examples:

  • On first reference: “Simon Fraser University’s Beedie School of Business” (vs “Beedie School of Business at Simon Fraser University” or “Simon Fraser University Beedie School of Business”)
  • On subsequent reference of SFU: “SFU’s School for the Contemporary Arts” (vs. School for the Contemporary Arts at SFU” or “the SFU School for the Contemporary Arts”)
  • Subsequent reference of Beedie: “SFU Beedie” (vs. just “Beedie”) or SFU School for the Contemporary Arts

Faculty examples:

  • On first reference: “Simon Fraser University’s Faculty of Education
  • On subsequent reference of SFU: SFU's Faculty of Environment
  • Subsequent reference of the faculty: SFU Science  

Academic senior administrators 

Capitalize the titles of the university president, vice-presidents (VPs) and associate vice-presidents (AVPs) when they immediately precede a person’s name. Do not capitalize a title when it is a partial designation, it follows a name or it is on second reference. Do not capitalize titles preceded by "former" or "acting."  Do not capitalize a title when it appears without a name.

Examples:

  • SFU President Andrew Petter
  • Andrew Petter, SFU’s president
  • The president
  • VP Research Joy Johnson
  • AVP External Relations Joanne Curry
  • Joy Johnson, vice-president, research
  • Jon Driver, vp academic
  • Former president Michael Stevenson, acting dean John Smith

Where possible, refer to a student’s major or program and then, if appropriate, the faculty or school.

Examples:

  • Jane Wright, a computing science student in SFU’s Faculty of Applied Sciences, is graduating in June 2014.
  • Computing science student Jane Wright is graduating in June 2014.

Academic Titles

Do not use “Dr.” when referring to professors. “Dr.” should only refer to a health professional such as a physician or dentist.

Do not use the terms "associate" or "assistant" preceding "professor."

Capitalize endowed professorships and fellowships, even when the title comes after a name. If it follows the name, it is preceded by "the" or "SFU’s" to avoid confusion.

Example:

  • John Smith, SFU's Canada Research Chair in Science

Phrases to describe SFU

Tagline: 

Engaging the world.

General SFU boilerplate 

(current as of August 2017; will be updated as needed)

As Canada's engaged university, SFU is defined by its dynamic integration of innovative education, cutting-edge research and far-reaching community engagement. SFU was founded more than 50 years ago with a mission to be a different kind of university—to bring an interdisciplinary approach to learning, embrace bold initiatives, and engage with communities near and far. Today, SFU is Canada’s leading comprehensive research university and is ranked one of the top universities in the world. With campuses in British Columbia’s three largest cities – Vancouver, Burnaby and Surrey – SFU has eight faculties, delivers almost 150 programs to over 35,000 students, and boasts more than 145,000 alumni in 130 countries around the world.

Other SFU descriptors that can be used as subheads or as talking points for presentations:

  • Canada’s engaged university. 
  • Simon Fraser University: Engaging Students. Engaging Research. Engaging Communities.