- About
- Submit
- Tools
- Guides
- Equity, Diversity and Inclusion guide
- Multimedia Consent Guide
- Formal studio portraits
- SFU News
- Brand guide
- Communication strategy
- Editorial style guide
- Media guide
- Project management
- Self-recorded video
- Social media
- Website content guide
- Website project guide
- Website Design Guide
- What makes a good story?
- URL request guidelines
- Blog
- C&M staff
Media guide
Media training
Prepare your experts for their next media interview with this free, fun and interactive training session. Book a free, two-hour session with our in-house media trainer.
Interviewing experts
If you are a communicator, use these questions to optimize your interview time and get the best quotes, interesting anecdotes and engaging content for your stories with these questions.
How to alert the media
Tips for writing media releases and advisories, as well as Issues and Experts alerts.
Develop an op-ed
Connect with new audiences through the commentary pages of regional and national newspapers and online publications.
Giving interviews
If you are a faculty member, learn how to communicate more effectively when representing your work, your faculty and your university in the media. Or get listed in our experts directory so that when an issue pops up in the media, they’ll contact you first.
Contribute to The Conversation Canada
Join a growing number of academics who are submitting articles to The Conversation, an online media platform for universities that’s dedicated to knowledge mobilization across the country and around the world.