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Contributing to The Conversation Canada
What is The Conversation?
SFU has joined 20 other Canadian universities as a partner of The Conversation Canada. In a world where some question the contributions of academia, The Conversation is a trusted media resource, a source of ideas, media-ready experts and free content. It’s dedicated to translating and transmitting academic knowledge to a wider public audience. Its global reach is 35 million readers a month and growing exponentially.
How much does it cost?
The Conversation is a completely free resource: free to read and committed to staying free, and free to share or republish under Creative Commons. Articles published on its Canadian network can get exposure on a growing list of editions: US, UK, Australia, Africa, Indonesia, France and Global Perspectives. Along with becoming a trusted international news source in itself, The Conversation’s content is regularly republished by the world’s leading media outlets: The Smithsonian Magazine, Newsweek, Huffington Post and others, including Canada’s leading news organizations.
Academics and researchers who publish articles through Conversation Canada get access to a robust analytics dashboard that provides data they can’t get from traditional academic publications. The researchers can in turn use this data to demonstrate knowledge mobilization, an increasingly important element in grant applications.
Who should join?
The Conversation model is based on authors who have an expertise in the subject they are writing about. To submit an article, you must be:
- A current researcher or academic with a Canadian university. This includes professors, associate, adjunct, post doctoral and honourary roles (emeritus positions).
- PhD and master's students can also submit, but MA students must have a professor as a coauthor.
How to join?
To register as a potential author, create an account. You will need to verify your institution, as well as your education history.
Once registered, you will be able to:
- Pitch stories and publish articles related to your field of expertise, with the help of an experienced editorial team at The Conversation.
- Join their database of experts numbering over 30,000 academics around the world, an important resource of experts for the global media.
Process for story pitching
- Ask yourself these questions before pitching an idea to Conversation Canada:
- Do you think your story idea would work for a broad Canadian and international audience, written and edited in plain language?
- Is this your area of expertise?
- Can you translate tricky issues for the general public?
- Do you have a “news hook” that makes the article timely or relevant?
Are there other ways to promote my work in the media?
Our Communications & Marketing team can help you demonstrate how your work at SFU is making an important contribution to the world and your community. We have particularly robust relationships with regional media as well as experts who can help you tell your story to the SFU community. Submit your story idea or connect with your faculty or department communicator.
Want some media training?
Book Media 101 training for yourself or your faculty/department. The session covers tactics and tricks you can use to ensure you give the best interview possible. Book a session for your faculty by contacting MediaRelations@sfu.ca.
Get listed on our Experts Directory
Connect with University Communications to be added to the SFU’s Experts Directory. Our staff will connect you with reporters who need experts available to comment on current issues. (Each expert who gains media coverage will be provided with a media report.) To be added please email MediaRelations@sfu.ca.
Other questions about The Conversation Canada?
Ivana Filipovic, director of operations and service excellence
Communications & Marketing
T: 778-782-3092 | C: 604-506-2441