- Editorial style guide
- Website project guide
- Website content guide
- Social media
- Communication strategy
- Media guide
- Project management
- What makes a good story?
- Creative support
- C&M staff
To make an announcement to generate media coverage.
A broad range of newsworthy items including:
- Research announcement
- New program offering
- Award or accomplishment
- High-profile event
- Major board of governors decision
Release must be current.
Can use an embargoed release in advance.
One to two pages
Develop dynamic content including supporting images, videos and/or infographics.
- Image library
- Creative studio
Under 10 words.
Ask yourself: “Do I want to read more based on the headline?”
Remember a diverse audience may not know the subject matter.
Integrate the SFU brand narrative and values.
Provide additional context outside the headline.
Opportunity to use keywords.
Name, department, phone number, email address for the media contact person. This may be one or more of:
- Faculty communicator
- University communications contact person
- Subject matter expert
Under 30 words.
Provide basic answers to the questions of who, what, when, where and why.
Organized from most important to less important information.
Include unique facts and numbers.
Include any pertinent funding details.
Include quotes from key spokespeople in a pull-quote format.
Push the SFU brand narrative in quote messaging.
Include current boilerplate.
Optional to close with ### or - 30 -.
Why it matters
Bullet-point summary providing further context on the newsworthiness of the announcement.
Newsworthy facts or statistics.