Media training

We can help you prepare to give the best interview possible. This two-and-a-half-hour session covers:

  • Developing potential story ideas
  • The elements of the news
  • What journalists need to juggle to make a story happen
  • Different approaches for giving interviews to print reporters, talk show hosts, radio producers and TV journalists
  • Tips to manage difficult journalist questions
  • The art of bridging back to safety if the interview takes a turn for the worse

We'll also work with your faculty members to develop their own key messaging around the important topics that they are researching.

Book a session

Contact us at MediaRelations@sfu.ca.