- About
- Submit
- Tools
- Guides
- Equity, Diversity and Inclusion guide
- Multimedia Consent Guide
- Formal studio portraits
- SFU News
- Brand guide
- Communication strategy
- Editorial style guide
- Media guide
- Project management
- Self-recorded video
- Social media
- Website content guide
- Website project guide
- Website Design Guide
- What makes a good story?
- URL request guidelines
- Blog
- C&M staff
Content lifecycle
The content lifecycle explains how content is conceptualized, planned, created, and maintained.
Content lifecycle stages
Strategize and brainstorm
Do this: annually
Your content team decides how content in your department or school can be used to meet its goals that work toward enhancing SFU’s vision.
See: SFU’s Communication and Marketing Plan
Plan
Do this: quarterly
You and your team review ideas, assess required resources, and determine a plan for production, maintenance, and evaluation of your content.
See: Activity worksheet
Design and create
Do this: according to your editorial calendar
The designated members of your content team design and develop content according to your plan.
See: Creative Studio for help
Publish and distribute
Do this: according to your editorial calendar
You and your team publish and distribute content to your audiences on the appropriate channels for maximum effect.
See: Submit
Evaluate and maintain
Do this: according to your maintenance schedule
You and your team follow up to determine the effectiveness of your content. The maintenance stage ensures that your content remains relevant, accurate and up-to-date.
See: Project communications summary worksheet