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Social media guides
As we mentioned in other sections, tactics should not be undertaken in the absence of strategy. This holds true for social media as well. Who is your audience for each channel? What's your purpose for being on each channel? How will you measure success? Learn to answer these and more questions in the sections below.
Institutional social media accounts
See a list of SFU's institutional social media accounts.
Best practices
Become a master of social media etiquette, posting frequency, and building your audience.
Avatars
Discover how to enhance user experience across your social media channels with branded avatars.
Ads and organic posts
Effectively reach your audience and beyond with ads and boosted posts.
Cover images
Highlight the unique projects, research and learning experiences within your department through branded cover images.
Navigating EDI on Social Media
Tips for navigating equity, diversity and inclusion on your social media accounts.