Social media

As we mentioned in other sections, tactics should not be undertaken in the absence of strategy. This holds true for social media as well. Who is your audience for each channel? What's your purpose for being on each channel? How will you measure success? Learn to answer these and more questions in the sections below.

Set up an account

Learn what you should know before you join the social media world.

Best practices

Become a master of social media etiquette, posting frequency, and building your audience

How can I submit content for amplification?

Do you have content that is of interest to the majority of the campus community? Submit it for amplification on SFU's institutional social channels.

Guidelines by channel

We're developing comprehensive guidelines to help you bring attention-grabbing, dynamic content to SFU's institutional channels.