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Website content guide
Whether you're refreshing your content or relaunching a website, our comprehensive information will help you in content creation and optimization.
Discovery
Research
Explore different types of background research you should complete before starting your website project.
Content strategy
Find available resources on developing a content strategy for a website.
Site map
Read how to create an effective site map that helps users navigate your content.
Content development
Writing for the web
Learn how to write content for web that works, and what to avoid on your website.
Images, files and icons
Access information on best practices and common mistakes for images, files and icons.
Accessibility
Use industry guidelines for making web content accessible for all audiences.
URL management
URL redirects
Learn about the importance of permanent URL redirects when changing your site map.
Custom URLs
See what you should consider before requesting a new custom URL for your site or page.
Optimization
Google Analytics
Find out how to get the most of the tool to understand your users and optimize your content.
Search engine optimization (SEO)
Learn and follow best search engine optimization practices for writing findable content.
Maintenance
Plan how to monitor, analyze, update and optimize your site after it launches.