Website content guide

Whether you're refreshing your content or relaunching a website, our comprehensive information will help you in content creation and optimization.



Explore different types of background research you should complete before starting your website project.

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Content strategy

Find available resources on developing a content strategy for a website. 

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Site map

Read how to create an effective site map that helps users navigate your content.

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Content development

Writing for the web

Learn how to write content for web that works, and what to avoid on your website.

How to write for the web

Images, files and icons

Access information on best practices and common mistakes for images, files and icons.

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Use industry guidelines for making web content accessible for all audiences.

Make your site accessible


Review and follow our comprehensive checklist before you launch your site.

Start testing

URL management

URL redirects

Learn about the importance of permanent URL redirects when changing your site map.

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Custom URLs

See what you should consider before requesting a new custom URL for your site or page.

URL guidelines


Google Analytics

Find out how to get the most of the tool to understand your users and optimize your content.

Set up analytics

Search engine optimization (SEO)

Learn and follow best search engine optimization practices for writing findable content.

Learn about SEO


Plan how to monitor, analyze, update and optimize your site after it launches.

Create a plan