- Editorial style guide
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- C&M staff
Google Analytics is the main tool you'll be using to monitor and analyze your website's traffic. This data will help you understand who your users are, what content they're interested in and if they're completing the action you'd like them to.
Google Analytics dashboard will display the following standard data for your site:
- New vs. returning visitor
- Top landing pages
- Most visited pages
- Average time on site
For more advanced tracking, you can:
- Build campaigns
- Use URL Builder to know exactly how users come across your page
- Set up goals to measure conversions
Apart from viewing your site's data in a Google Analytics dashboard, you can also set up automatic reports. You can decide which information to include in the report, who it should be sent to and how often.
Read this step-by-step guide on how to create and manage custom reports.