Before your site launches, you need to ensure that there are no issues with any of the web pages. If possible, involve some of your colleagues - an extra set of eyes will help you catch any issues before the site is live.

Your testing should cover the following areas:

  • Google Analytics - is it set up correctly?
  • Copy - is it accurate and error-free?
  • Images - are they uploaded to the DAM and displaying correctly?
  • Links - are they linking to correct URLs?
  • Calls to action - are they clear, concise and descriptive?
  • SEO - is your content optimized?
  • Accessibility - are you following best practices?
  • Brand - is your site compliant?
  • Devices - does your site display well on mobiles and tablets?
  • Activate all pages and images/files in DAM before launch

We’ve created the ultimate checklist that will guide you to deliver a successful website.


As soon as your site launches, you should do another test to check that:

  • Site load speed - is quick
  • Content (images and copy) - appears exactly as it did on the production site
  • Files - are present and downloadable
  • Links - aren't broken

If there are any issues that you can't fix in AEM, please contact IT Services team.