What makes a good SFU story?

As communicators, once we develop a communication strategy, we often also play the role of content creator. The following guidelines will help you in crafting an impactful and engaging story for audiences, aligned with SFU's key priorities and themes. 

Your story has IMPACT.

Informative: It’s new information worth sharing
Meaningful: It solves a problem, addresses an issue
Pride: It builds pride in SFU, those involved or your audience
Awe: It inspires, surprises or impresses.
Clear: It’s focused and concise.
Timely: It’s related to current news or an upcoming event, or it just happened.

It’s aligned with SFU themes.

Your story focuses on:

  • Student experience success
  • Research and innovation
  • Engaging with community

Your writing is audience-focused.

People first: Storytelling through personal stories or expertise. Support with facts and stats.
Plain language: Tells the story for the average person.
Informative: Answers questions your audience will have.
Tone and voice: Friendly and casual, using an active voice.
Visuals: Add value and support messages.

Here are some strategic SFU story themes:

  • A first of its kind (discovery, achievement, initiative, partnership, program etc.)
  • A new innovation with strong visuals
  • Research or expertise commentary tied to news or current events
  • A human-interest side to a timely issue
  • Applying transformative research for the benefit of society
  • A new initiative, chair, position, that addresses an important issue in the  community
  • SFU takes a leadership role on issues, research, teaching etc.
  • Something remarkable, unique about SFU that has appeal to broader audiences
  • SFU mobilizes knowledge to the benefit of our local communities, across Canada and around the world.
  • How SFU's interdisciplinary approach prepares students with critical thinking, compassion and collaborative skills to make positive contributions to society?