SFU corporate channel submission guidelines

Before you submit content for amplification on SFU's corporate channels, familiarize yourself with the requirements for each platform:

SFU.ca homepage

Channel

Purpose

  • Highlight stories of engagement that build pride in SFU and our people, students, faculty alumni etc.
  • Highlight latest SFU programs, initiatives, news and events
  • Connect with donors and alumni
  • Crisis communication hub

Audience

Primary
  • Students and prospective students
  • Alumni
  • Donors
  • Stakeholders
Secondary
  • Faculty/staff

Frequency

  • Main feature 2-3 times a week
  • Smaller feature 1-2 times a week

Your post

Requirements

  • Must be a news story with a headline hosted on SFU News or another SFU site and include a photo that meets technical and visual guidelines.

What does well?

  • Stories about SFU’s involvement in the community, for example the Terry Fox Run
  • Our innovative programs, for example RADIUS
  • Stories about the President, for example his trip to China
  • Stories that build pride in SFU, Maclean’s ranking, Convocation, 50th Anniversary etc.

Photos

Requirements

  • Include a photo 1920 px wide and 72 dpi

Video

N/a

SFU News

Channel

Purpose

  • Provide relevant, timely news content for members of the SFU community and for those wishing to learn more about the university’s achievements and latest happenings.
  • Curate a diverse breadth of stories that reflect SFU’s engaged vision and priorities
  • Inform, engage, build pride and spark discussion among our audiences.

Audience

Primary
  • Current students
  • Staff
  • Faculty
Frequency
  • Published daily Monday-Friday

Your post

Requirements

  • The following topics are featured in SFU News

Students:

  • Equipping students for career readiness and success
  • Student journey, including lifelong learning
  • Experimental teaching and education approaches
  • International engagement
  • International partnerships and networks for students
  • Graduate and student success stories

Research:

  • Impact-driven research 
  • Innovative research and development that benefits a variety of industries
  • How the curriculum supports and fosters entrepreneurship 
  • Research that helps to create new companies, new technologies and new jobs
  • National and international reputation rankings

Community engagement:

  • Aboriginal engagement 
  • Initiatives that foster intercultural understanding
  • Campus-wide/institutional events and initiatives that build community engagement and recognition

Faculty and staff:

  • Awards and honours 
  • Staff profiles 
  • Call for nominations 
  • Campus community focused news

Photos

Requirements

  • Include a photo 1920 px wide and 72 dpi
  • Avoid headshots when possible

Videos

Questions to ask:

  • Why would you audience be interested in this story? 
  • If this is a institutional/corporate piece, is there a way the subject can be made relevant to a broader audience?
  • Is there a personal angle/protagonist to focus this story around? 
  • Is the story unique? Has it been done before? How can it be done differently?
  • What subjects are trending at the moment? What is relevant? Examples include: holidays, global current affairs/news – such as politics, technology, climate change

A few other tips:

  • The story must be visual i.e. have strong visual components outside of a “talking head”. 
  • Consider including a personal story. Viewers tend to relate more to the video if there is a personal angle driving the content, not simply stats and figures.
  • Think about a broader audience when pitching a video story idea.
  • Think about who will be interviewed. Minimum one interview per video, maximum three interviews.

Facebook

Channel

Purpose

  • Increase SFU’s positive reputation, provincially and nationally among opinion leaders and the general public
  • Deliver content in the hands of the right people at the right time for the right reason
  • Convert the SFU community into brand ambassadors
  • Create online engagement opportunities and share what we learn with relevant audiences.
  • Disseminate safety information during a crisis

Audience

Primary
  • Government
  • Policy makers
  • Opinion leaders
Secondary
  • SFU community - students, faculty, staff
  • Prospective students
  • Alumni

Frequency

  • 2-4 times a day

Your post

Requirements

  • Shorter is better, keep posts to 40-100 characters
  • Include link
  • Include photo/video
  • Include call to action
  • Ask questions

What does well?

  • Photos/videos
  • Articles about the impact and achievements of students and alumni community.
  • Students services and resources,  for example: UPass, campus closures, mental health services etc.
  • Stories about SFU’s ranking and achievements, for example: Maclean’s ranking
  • Stories about notable SFU guests, for example: Bill Nye convocation visit

Photos

Requirements

  • Aspect ratio 1.9:1
  • Size 1200 px x 630 px

Video

  • Length: keep it short; less than 90 seconds. Videos views drastically decline after 30 seconds.
  • Aspect ratio: 1280 x 720
  • We require the raw files to share video directly to the feed. Videos shared this way gain higher engagement than those shared from YouTube.

Twitter

Channel

Purpose

  • Share timely SFU news/events.
  • Build pride in SFU by sharing stories of engagement.
  • Engage with SFU community and partners.
  • Share timely info to protect the safety and security of the SFU community.

Audience

Primary
  • Government
  • Policy makers
  • Opinion leaders
Secondary
  • SFU community - students, faculty, staff
  • Prospective students
  • Alumni
Tertiary
  • Media

Frequency

  • 5–8 times a day

Your post

Requirements

  • Less than 280 characters
  • Use relevant hashtags
  • Use key words

What does well?

  • Timely SFU news and events, for example TEDxSFU, President’s travels, #consentmatters, convocation
  • Stories about SFU’s contributions to the community
  • Stories about the impact our students/alumni/faculty/staff are having on the community
  • Timely safety and security messaging, for example: campus closures due to storms or power outages

Photos

Requirements

  • Aspect ratio 2:1
  • Min: 440 px x 220 px

Video

  • Length: up to 30 seconds
  • Size: less than 512MB

Instagram

Channel

Purpose

  • Convert the SFU community into brand ambassador
  • Deliver content in the hands of the right people at the right time for the right reason

Audience

Primary
  • SFU community: students, faculty, staff
  • Prospective students
  • Alumni

Frequency

  • 2 times a day

Your post

Requirements

  • Include 5-7 relevant hashtags

What does well?

  • Dramatic photos
  • Photos from the field (research, co-op, etc.)
  • Behind-the-scenes

Photos

Requirements

Posts
  • Aspect ratio 1:1
  • Min: 640 px x 640 px
Stories 
  • Aspect ratio 9:16
  • 1080 px x 1920 px

Video

Requirements

  • Length: up to 60 seconds
  • Size: 15MB max.
  • Format: Landscape/horizontal