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Submitting content to SFU's Surrey campus digital channels
We can help you amplify your Surrey campus news or events through the Surrey campus corporate channels.
Where do I submit my content?
Submit your social media and web requests to srycmty@sfu.ca. Digital screen bulletins can be created and scheduled using Carousel.
What content do we amplify?
- Events that appeal to broad audiences.
- SFU news and events at the Surrey campus. We promote third-party news and events if SFU is directly involved.
- Information that is aligned to the purpose and audience of our channels.
Submission guidelines
Before you submit content for amplification on SFU's Surrey campus digital channels, familiarize yourself with the requirements for each channel:
Facebook - SFU's Surrey Campus
Channel
Audience
Primary:
SFU students and more specifically students at the Surrey campus
Secondary:
SFU community
Tertiary:
Surrey community
Purpose
- Engage with students who study at the Surrey campus
- Build pride in SFU by sharing stories of engagement
- Share timely SFU events and activities happening at the Surrey campus
- Provide useful information to help students navigate the student experience
- Amplify content from the Burnaby and Vancouver campuses
Post frequency
- 2-3 times a day
Post
Requirements
- Keep it short: 40 to less than 100 characters (around two lines of text).
- Include link to a story or website
- Include photo/video
- Include call to action
What does well?
- Photos/videos
- Stories about programs exclusive to Surrey campus (e.g. SIAT and mechatronics)
- Articles about the impact and achievements of students and alumni community.
- Students services, resources and opportunities (e.g. Puppy Therapy)
Photos
- Aspect ratio: 1:9:1
- Max: 1200 px x 900 px
- Preferred file type: png
Video
Keep it short: 30 seconds or less
Twitter - SFU's Surrey Campus
Channel
Purpose
- Share timely SFU news related to the Surrey campus
- Engage with our SFU stakeholders and partners in Surrey
- Amplify Burnaby and Vancouver campus tweets
Audience
- SFU community south of the Fraser
- Stakeholders – Government/Donors south of the Fraser
Frequency
- ~5 times a day
Post
Requirements
- Less than 110 characters
- Use relevant hashtags (#sfusurrey, #sfu)
- Use keywords
- Include photo
- Include link to a website or story
What does well?
- Timely news and events
- Timely updates/information about Surrey campus
- Community events hosted by SFU's Surrey campus
- SFU Surrey student stories
Photos
- Aspect ratio: 2:1
- Max: 1024 px x 512 px
- Min: 440 px x 220 px
Video
Keep it short: 30 seconds or less
Instagram - SFU's Surrey campus
Channel
Purpose
- Build pride in SFU through inspiring photos of people and places.
Audiences
- Surrey students and Surrey community
Frequency
- Once a day a day, no more than 7 times a week
Purpose
- Build pride in SFU through inspiring photos of people and places.
Audiences
- Surrey students and Surrey community
Frequency
- Once a day a day, no more than 7 times a week
Post
Requirements
- Include 5-10 relevant hashtags
- Uses #sfusurrey to tag the campus
What does well?
- Photos of the campus
- Community members that build pride in the community
- Behind the scenes photos
Photos
- Aspect ratio: 1:1
- Size: 640 px x 640 px
Video
Up to 60 seconds
Website - SFU's Surrey campus
Channel
Purpose
- Share news about at SFU's Surrey Campus
- Highlight SFU’s programs and events at Surrey campus
- Connect with donors
Audience
Primary
- Students and prospective students
- Stakeholders
Secondary
- Faculty/staff
- Media
Frequency
- Main feature updates when needed (average once a month)
- Upcoming events auto-update according to calendar
Post
Requirements
- Must be a news story with a headline hosted on SFU News or another site
- Must be event/program at SFU Surrey or related to SFU Surrey
What does well?
- Stories about SFU’s involvement in the community, for example: Iron Solider project
- Our innovative programs, for example: Venture Connection
- Main events like Open House
- Stories related to students, alumni, and staff
- Special events, for example: community engagement competition
Photos
- Include a photo 1920 px wide and 72 dpi
Video
N/A
Youtube - SFU's Surrey Campus
Channel
Purpose
- Share videos related to SFU Surrey Campus
- Highlights events that happened at SFU Surrey
Audience
Primary
- Community members
- Students
- Prospective
Secondary
- Faculty/staff
- Community Stakeholders
- Media
- Alumni
Frequency
- Updates when needed
- Not very often
Post
- Most videos are set to unlisted for embedding into the website
- Public videos usually showcase events like Open House
Photos
- Include high resolution video (1920 px wide, at 16:9 ratio)
Video
- No limit on length; however, aim for under two minutes
Digital Displays - SFU's Surrey Campus
Carousel
SFU departments can post content to screens at all campuses (Vancouver joining soon) by creating an account in Carousel.