Submitting content to SFU's Vancouver campus digital channels

Audience

Primary

• SFU students and more specifically students at the Vancouver campus

Secondary

• SFU community

Tertiary

• Vancouver community

Purpose

• Engage with students who study at the Vancouver campus
• Build pride in SFU by sharing stories of engagement and research
• Share timely SFU events and activities happening at the Vancouver campus
• Provide useful information to help students navigate the student experience
• Amplify content from the Burnaby and Surrey campuses  

Frequency

• 2-3 times a day

Requirements

• Keep it short
• 40 to less than 100 characters (around two lines of text)
• Includes link to a story or website
• Includes photo/video
• Includes call to action

What does well?

• Photos/videos
• Stories about programs and research exclusive to Vancouver campus, for example: SFU Woodward's events and researchers in the news
• Articles about the impact and achievements of students and alumni community
• Students services, resources and opportunities, for example: Puppy Therapy
• Community events

• Aspect ratio 1.9:1
• Size – 1200 px by 900 px
• Preferred file type: png

Keep it short. Viewer attention is lost by about 80 percent after 30 seconds of the video.

Purpose

• Share timely SFU news related to the Vancouver campus
• Engage with our SFU stakeholders and partners in Vancouver
• Amplify Burnaby and Surrey campus tweets

Audience

• SFU community in Vancouver
• Stakeholders – government/donors in Vancouver

Frequency

• ~5 times a day

Requirements

• Less than 110 characters
• Use relevant hashtags
• Use keywords
• Include photo

What does well?

• Timely news and events
• Timely updates/information about Vancouver campus
• Community events hosted by SFU's Vancouver campus
• SFU's Vancouver campus student stories

• Aspect ratio 1.9:1
• Size – 1200 px by 900 px
• Preferred file type: png

• 30 seconds

Purpose

• Build pride in SFU through inspiring photos of people and places

Audiences

• Vancouver students
• Vancouver community

Frequency

• 1-2 times (bi-weekly)

Requirements

• Include 5-10 relevant hashtags
• Uses #sfuvan to tag the campus

What does well?

• Photos of the campus and community members that build pride in the community
• Behind the scenes photos

• Aspect ratio: 1:1
• Size: 640 px by 640 px

• Up to 15 seconds

Purpose

• Share news about at SFU's Vancouver campus
• Highlight SFU’s programs and events at Vancouver campus
• Connect with current students, staff, faculty and visitors

Audience

Primary

• Students and prospective students
• Faculty/staff

Secondary

• Visitors to campus
• Media

Frequency

• Main feature updates when needed (average once a month)
• Upcoming events auto-update according to calendar

Requirements

• Must be a news story with a headline hosted on SFU News or another site
• Must be event/program at SFU or related to SFU

What does well?

• Stories about SFU’s involvement in the community, for example: Urban Studies speaker series
• Our innovative programs, for example: VentureLabs®
  
• Main events like Open House
• Stories related to students, alumni, and staff
• Special events, for example: Vancouver Speaker Series

• Include a photo 1920 px wide and 72 dpi

• N/A

Please review our digital screens submission guidelines.