Submitting content to SFU's Vancouver campus digital channels

How can we help?

We can help you amplify your Vancouver campus news or events through the Vancouver campus digital channels.

Where do I submit my content?

Submit your content for Twitter and Facebook through our online form. For campus screen requests, follow our screen submission guidelines.

What content do we amplify?

  • SFU news and events at the Vancouver campus, or that involve Vancouver faculty and programming. We can promote third-party news and events if SFU is directly involved.
  • Events that appeal to broad audiences.
  • Information that is aligned to the purpose and audience of our channels.

Submission guidelines

Before you submit content for amplification on SFU's Vancouver campus digital channels, familiarize yourself with the requirements for each platform:

Facebook - SFU's Vancouver campus

Channel

Audience

Primary
  • SFU students and more specifically students at the Vancouver campus
Secondary
  • SFU community
Tertiary
  • Vancouver community
Purpose
  • Engage with students who study at the Vancouver campus
  • Build pride in SFU by sharing stories of engagement and research
  • Share timely SFU events and activities happening at the Vancouver campus
  • Provide useful information to help students navigate the student experience
  • Amplify content from the Burnaby and Surrey campuses  

Frequency

  • 2-3 times a day

Post

Requirements

  • Keep it short
  • 40 to less than 100 characters (around two lines of text)
  • Includes link to a story or website
  • Includes photo/video
  • Includes call to action

What does well?

  • Photos/videos
  • Stories about programs and research exclusive to Vancouver campus, for example: SFU Woodward's events and researchers in the news
  • Articles about the impact and achievements of students and alumni community
  • Students services, resources and opportunities, for example: Puppy Therapy
  • Community events

Photos

  • Aspect ratio 1.9:1
  • Size – 1200 px by 900 px
  • Preferred file type: png

Video

Keep it short. Viewer attention is lost by about 80 percent after 30 seconds of the video.

Twitter - SFU's Vancouver campus

Channel

Purpose

  • Share timely SFU news related to the Vancouver campus
  • Engage with our SFU stakeholders and partners in Vancouver
  • Amplify Burnaby and Surrey campus tweets

Audience

  • SFU community in Vancouver
  • Stakeholders – government/donors in Vancouver

Frequency

  • ~5 times a day

Post

Requirements

  • Less than 110 characters
  • Use relevant hashtags
  • Use keywords
  • Include photo

What does well?

  • Timely news and events
  • Timely updates/information about Vancouver campus
  • Community events hosted by SFU's Vancouver campus
  • SFU's Vancouver campus student stories

Photos

  • Aspect ratio: 2:1
  • Max - 1024 px by 512 px
  • Min - 440 px by 220px

Video

  • 30 seconds

Instagram - SFU's Vancouver campus

Channel

Purpose

  • Build pride in SFU through inspiring photos of people and places

Audiences

  • Vancouver students
  • Vancouver community

Frequency

  • 1-2 times (bi-weekly)

Post

Requirements

  • Include 5-10 relevant hashtags
  • Uses #sfuvan to tag the campus

What does well?

  • Photos of the campus and community members that build pride in the community
  • Behind the scenes photos

Photos

  • Aspect ratio: 1:1
  • Size: 640 px by 640 px

Video

  • Up to 15 seconds

Website - SFU's Vancouver campus

Channel

Purpose

  • Share news about at SFU's Vancouver campus
  • Highlight SFU’s programs and events at Vancouver campus
  • Connect with current students, staff, faculty and visitors
Audience

Primary

  • Students and prospective students
  • Faculty/staff
Secondary
  • Visitors to campus
  • Media

Frequency

  • Main feature updates when needed (average once a month)
  • Upcoming events auto-update according to calendar

Post

Requirements

  • Must be a news story with a headline hosted on SFU News or another site
  • Must be event/program at SFU or related to SFU

What does well?

  • Stories about SFU’s involvement in the community, for example: Urban Studies speaker series
  • Our innovative programs, for example: VentureLabs®
  • Main events like Open House
  • Stories related to students, alumni, and staff
  • Special events, for example: Vancouver Speaker Series

Photos

  • Include a photo 1920 px wide and 72 dpi

Video

  • N/A

Digital screens - SFU's Vancouver campus