SFU news/story idea

Do you have a great SFU story to share? We'd love to hear it! We aim to deliver excellent experiences to our audiences through integrated, multi-channel content that tells the story of how SFU is achieving its vision to be Canada’s engaged university.

Our main digital channels include SFU News, the sfu.ca homepage, social media and campus screens.

The stories we tell

Our priority is to build on the university’s positive reputation. We strive to create SFU ambassadors and to extend the reach, engagement and positive sentiment of stories about our students, faculty and alumni contributing to societal good.

HANDS-ON LEARNING

Stories about students learning practical, hands-on skills in classrooms and labs or via internships, co-op terms, research awards, volunteer opportunities and international field schools.

PRESTIGIOUS RANKINGS AND AWARDS

Stories about prestigious rankings and awards, or recognition, that extend beyond a specific field of study or touch on a relevant social issue.

KNOWLEDGE FOR GOOD

Stories about how we transform ideas created in the classroom or lab into innovations or ventures that benefit society.

CULTIVATING DIALOGUE

Stories about how we cultivate dialogue, community partnerships and collaborations on important societal issues.

What stories are prioritized for SFU's main channels?

Communications & Marketing builds strong, audience-focused channels to tell SFU’s amazing stories in alignment with brand objectives.

Our team supports SFU communicators to provide strategic, on-brand content that is optimized for target channels.

Content (be it text, image or video-based stories) that we prioritize for SFU's main channels:

Have the broadest relevance to all audiences (both external and internal)
Directly link to SFU's pillars and priorities
Directly influence to SFU's overall reputation

Learn more about what makes a good SFU story.

Submit your idea

Please fill in this content submission form to SFU’s Communications & Marketing office.

Content ideas are reviewed daily. You should receive a response within one to two business days of submitting a content idea or amplification request for SFU’s corporate channels. Please email Jeff Hodson (jdhodson@sfu.ca) if you have not received a response within two business days.

Communicator information

This allows us to confirm we received your content submission form and follow up with questions about the content idea or social media amplification request.

First and last name

Job title

Faculty/Program/Department

Phone

Email

Content submission

Is this a social media amplification only request? Yes No

If "Yes" please review our submission guidelines on social media content and add your social media plan and graphics in the upload box at the bottom of the form.

Suggested headline

Target audience Be as specific as possible, e.g., students in the faculty of education, health-focused media, SFU business alumni.

Goals For example, raise awareness of SFU’s connection with an important event/initiative, increase profile of department, draw attention about important research.

Targeted date When would you like to see this distributed?

Strategic Priority Engaging Students: To equip SFU students with the knowledge, skills and experiences that prepare them for life in an ever-changing and challenging world. Engaging Research: To be a world leader in knowledge mobilization, building on a strong foundation of fundamental research. Engaging Communities: To be Canada’s most community-engaged research university.

With which strategic priority is this content best aligned?

Details Point-form summary describing the story: Who is the protagonist? What is the story about? Why is it important and why should the target audience be interested? How is it connected to SFU? Key dates and location, if applicable.

Please indicate your capacity to help communicate this story

Do you have visual assets (video, photos, infographics etc.) that can run with the content? Yes No

Possible influencers

Suggested hashtags

Suggested social messaging

Upload photos or documents