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What's On newsletter
The What's On newsletter is sent twice per week to all faculty and staff across SFU’s three campuses, highlighting the latest content from the Faculty and Staff Dashboard.
This content includes timely updates ranging from institutional announcements and initiatives to event listings, SFU News stories and more.
The goal of the newsletter is to share content that supports faculty and staff with news they can use to help them do their work and to encourage stronger connection with the university’s people, programs and priorities.
Submit Content
Content for the What's On newsletter is curated from submissions to the Faculty and Staff Dashboard. If you would like content to appear in the newsletter, please submit it to the dashboard for consideration.
Submission guidelines
SFU faculty and staff are invited to suggest content to be shared with the broad community of faculty and staff.
Ensure your submissions are relevant
Is your content relevant and of interest to faculty and staff members across all three SFU campuses? Is it timely and engaging? These are questions to ask yourself before submitting.
If your content is only relevant to those in your faculty or department, connect with your faculty communicator to discuss options to share it. If you want to reach students, submit your content to the Student Bulletin.
Make your content stand out
- Tailor your content to your audience - take a minute to put yourself in the shoes of faculty and staff who read the newsletter. Write copy that highlights aspects of your event or story that is most valuable and engaging to them.
- Write action-oriented headlines that are accessible and engaging headlines should stand on their own without supporting copy. Be sure that they articulate your key message and how your audience stands to benefit. Learn more about writing headlines in Eliminate ‘to be’ (and other tips) to make your SFU News stories sing from the SFU Communicators Toolkit blog.
Don’t submit the same content twice
Based on our metrics, repeated content sees an average 60% drop off in click-through rate from one newsletter to the next. If an update is worth sharing again, re-write it to emphasize a different angle to draw in new interest.
Never miss a deadline
- For inclusion in Tuesday's newsletter: Content must be submitted by 12 PM on the preceding Friday.
- For inclusion in Thursday's newsletter: Content must be submitted by 12 PM on the preceding Tuesday.
Contact
Have any additional questions or concerns? Email commsica@sfu.ca.
Surrey and Vancouver campus
Is your content specific to the staff and faculty of a certain campus? Submit your content to the weekly Surrey and Vancouver campus newsletters below.