- Creative support
- C&M staff
Be inspired by how our brand principles come to life in a range of materials including: advertising, brochures, posters, video and more.
Logo and tagline placement
SFU logos and our tagline are used slightly differently in video. Ideally, our logo should appear at the end of a video, but can also appear at the beginning if necessary. We discourage the SFU logos remaining on screen for the full duration of the video.
In video, the logo can appear on footage, the SFU light red, or black background. Whenever possible, the logo should animate into the frame from the left side. Typically, it should be positioned in the centre of the frame, unless it is seen with additional supers.
Our tagline should only appear at the end of a video, a beat after the SFU logo appears. When using the masterbrand logo, the tagline can either appear centred beneath it, or on a second frame aligned to the bottom of the logo from the previous frame. When using formal or informal institutional or extension logos, the tagline must appear on a second frame.
The tagline should not use any dramatic animation techniques. A subtle and quick slide-to-reveal or simple dissolve is sufficient.
Footage colouration and movement
Similar to our photography style, SFU video footage should either be in black and white or colour. Black and white is best used for videos with high-level brand messages intended for external audiences. Colour should be used for videos with more specific content that requires colour to help tell the story.
All footage should have a photojournalistic style. It should feel candid and authentic and include dynamic compositions shot from interesting angles. To achieve this, it is important to shoot people who are engaged in real activities. Using hand-held movement rather than sliders while shooting will help to achieve this style.
Black and white footage should have deep and rich blacks, without losing too much tonal variation. Colour footage should feel simple and clean, without too much visual noise or contrasting colours. The colouration should feel neutral and have a subtly cool temperature.
We discourage combining black and white with colour footage in a single video.
Black and white
Typography and colour
Our typography guidelines also apply to video. Below are some considerations for setting type in video. Our colour palette also applies to video. On occasion, the SFU reds can become a little overwhelming when used as a full background, so black or white can be used as alternative background colours instead.
Small copy and subtitles
Example: recruitment video
This video storyboard example includes notes that detail the animation of supers.