Storytelling

The brand DNA tells the story of SFU. These attributes are not just about tone and voice, but also the angle and visuals of a story. The outcome is integrated storytelling on all of our channels. Whether you are an entry-level communicator or area expert, there are many resources, tools and training available to support you to integrate SFU’s refreshed brand into your communications.

Storytelling in writing

Learn how to integrate SFU’s refreshed brand narrative into your written storytelling.

Storytelling in video

Familiarize yourself with best practices for video production, including audience, channels and format and goals and objectives.