Ads and organic posts

Social ads and posts are one of the quickest and most effective ways to connect with the audience. Ads and posts should feel bold and simple with clear and concise messaging

Social media ad and post samples

Updated social media ad and post templates have been designed to allow you to use image only, text only and a combination of image and text. The images below are a small sample of the variations available.

The templates below demonstrate how the SFU brand elements can be used expressively in different layouts.


Download templates to use for your social ads or or posts.

Creating social ads

If you are creating an ad for Facebook remember that text should take up no more than 20% of the image. You can check your ad before you run it using Facebook's image text check tool. In instances where your ad has too much text, it is appropriate to remove the SFU logo. Ads will be seen along the avatar, handle and ad copy to help identify it as an SFU ad.

For more information on creating social ads for specific channels check out the following resources: