Adrian Moise, PhD 2004


After senior roles at a wide array of top-drawer technology companies, following the 2004 completion of his Computing Science PhD, Adrian Moise had gathered some invaluable insights into how to develop and manage projects and grow successful enterprises – including one key but often overlooked lesson.

“Speed is the new currency in business. But while companies always want to be first to market, they need to manage this effectively and efficiently or it means nothing,” says Moise, who founded product design and development studio Aequilibrium in order to help clients meet marketplace demands for their web, mobile, and Internet of Things products.

“We work hard to help other companies grow. Enterprises have to keep moving forward and we partner with them to develop and implement their vision,” he explains, adding that Aequilibrium provides teams of product experts, agile delivery excellence and nimble technological solutions to drive innovation and accelerate growth.

“We can help companies plan and build their products and also coach them on how to reach the next level of digital maturity. Then we help them map the fastest, leanest route to success, creating a better business with less risk,” he says.

It’s an area people-person Moise has plenty of experience in. From program manager at Microsoft to development director at Electronic Arts and project director at Blast Radius, he has a performance-packed record of building high-performing teams and leading projects from inception to rapid realization.  

“Even when I worked at these big companies, I always had a passion for driving change and challenging the status quo,” he says, adding that finding and managing the right people is essential. “When you grow a team from five to 120 people in six months, you need to know who you’re hiring. Autonomous, high performance teams are vital for successful growth and expansion.”

It’s this dedication to talent that explains his ongoing commitment to SFU, more than a decade after completing his own PhD. “I’ve mentored student groups there, attended many events and also hired Computing Science graduates. I’ve worked hard to maintain my relationship with the school over the years,” he says, adding that he has never forgotten his own SFU studies.

“I had a fantastic time there and it was a great time in my life. I recall a very positive energy, with many of the professors helping me shape my early ideas. That solid foundation has informed my approach ever since.”

For now, that approach means focusing on building Aequilibrium into an industry game-changer. “Growth is critical to every company’s success but it’s easy to make mistakes. That’s where we come in. We want to become a verb, like Google, that means using technology to solve complex business problems.”