The SFU logo is the heart of our brand. While the logo was created in 2006, the new brand platform takes inspiration from its simple but bold design.

The SFU logo should appear on all collateral that serves to communicate the university’s schools, administration and services.


Find out about SFU masterbrand logo and best practices for logo variations, color options, sizes and placement.


Learn about formal and informal logos for faculties, departments and schools.


Learn how to use brand extensions in combination with the masterbrand logo.


Associated logos are for supplementary services and retail.

Campus support services

The masterbrand logo is used for day-to-day functional support services on campus.

Student success services

Informal logos are used for core support services for students.


Partnerships and sponsorships

Learn how to combine the SFU logo with other entities to recognize partnerships and sponsorships.  

Download logos

  SFU masterbrand logos.zip

Don’t have a formal institutional logo for your department?
Email sfu-brand@sfu.ca