- Brand guide
- Template gallery
- Communication strategy
- Editorial style guide
- Media guide
- Project management
- Social media
- Website content guide
- Website project guide
- What makes a good story?
- Creative support
- C&M staff
Email and Web addresses
Include the “www” when referencing SFU’s Web address. Older browsers will not recognize the address without it.
Before deciding whether to include “http://,” “https://” and/or “www.” in Web addresses, test the URLs to make sure they work without these prefixes.
If possible, omit the “http://” or “https://” from Web addresses that include the www.
Do not underline or italicize email or Web addresses.
When a Web address comes at the end of a sentence, finish it with a period. If it is online, make sure the period is not part of the hyperlink, i.e. the period is outside of the closing </a> tag or the link will not work.
URLs should be lowercase if they are not case sensitive.
Keep email or Web address URL hyperlinks in one piece. Don't insert hyphens to reflect a line break, as the link will not work.
Write the shortest URL address possible that will still work when you type it in a Web browser.
Shorten long URLs using a URL shortener such as owl.ly, especially for social media such as Twitter that severely limit characters per message.
Do not use phrases such as "click here" to indicate a hyperlink. The text should make sense without the hyperlinks.
Do not include "http://" in Web addresses unless the address does not begin with "www", in which case you may need to include "http://".
Always test your links to make sure they work before including them in a document.