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IAT 110: A SIAT Course Designed for Non-SIAT Students

If you are looking for an elective which gives you an excellent sense of what Interactive Arts and Technology is about, look no further! 

July 07, 2014
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Did you know that the School of Interactive Arts and Technology has an excellent 100-level course designed for non-SIAT students?

IAT 110 focuses on visual communication for art and design in digital media, where students learn the fundamentals of image creation and design principles.  In this "studio-style" lecture,  students can expect to be engaged with core projects in digital photography, magazine layout and kinetic typography. 

Andrew Hawryshkewich, the course instructor, describes IAT 110 as "the 'SIAT-in-a-nutshell' course". The course covers the fundamental concepts which are core to most studies in Interactive Arts and Technology, and provides an excellent introduction of the kind of work SIAT does. By the end of the semester, you can expect to be able to work with readily available digital tools (e.g. freeware, cell phone cameras, etc.) to produce stunning visual designs.

For more information, you can view the Fall 2014 Course Outline.


Interested and looking for more? We've caught up with Andrew, so you can hear more of what he has to say about the course!


How would you describe IAT 110 and its similarities and differences in relation to the other SIAT courses?

Think of IAT-110 as the 'SIAT-in-a-nutshell' course. It covers some of the concepts core to our program, and gives you a taste of the kind of work we do, without the oft-terrifying need to learn Photoshop. While we do require the use of computers or mobile devices to create your work, we talk about the broader considerations of things such as 'what do instagram filters really mean?' in the context of visual communication, and how you can apply it to tools accessible to you.

As the instructor, what is the most notable moment for you so far?

The hilarity that ensues in trying out things such as sketching in class, and then pulling up our sketches on the projector to discuss. While people are very self-conscious about drawing or even sharing their work at large, there is something liberating about seeing your work in the context of others and realizing that everyone still has something to learn. Even those with glorious illustration skills still often have plenty to learn about the design end of things.

How may this course be relevant to students in other FCAT programs?

Visual communication design is relevant regardless of what degree you are in, trust me. Do you look at visual media on a daily basis? You interpret visual communication. Do you do presentations with slides? You are communicating visually. Have you ever used Comic Sans in a professional setting? You should probably take visual communication design to solve that. Work after education needs lots of effective communicators, both verbally and visually. Think of this course as an opportunity to become more critical of and more effective with visual communication.

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