media release

Buyatab student founder honoured for success

November 22, 2011

Matias Marquez, 604.723.7651;
Marianne Meadahl, PAMR, 778.782.9017;

Matias Marquez
Photo on Flickr

The founder of a burgeoning online instant gift card company is Simon Fraser University’s newest Student Entrepreneur of the Year.

Matias Marquez took the honour at the Students in Free Enterprise (SIFE) annual competition held on Nov. 19. His company,, Canada’s leading digital gift card processor is a “software-as-a-service” digital gift card processing technology that becomes embedded onto its customers’ websites.

According to Marquez, thousands of merchant locations across North America have signed up with’s services, including major retailers and restaurants such as The Keg Steakhouse and Bar, Boston Pizza, Milestones, Swiss Chalet and others.

Marquez says earning the business of top companies took substantial effort. “You also have to love what you do; we’re where we are now because of our passion and hard work,” says Marquez, who makes personal visits to companies a top priority. He continues the travel and runs his downtown office while at the same time, striving to finish off final courses for his business degree.

Meanwhile the second place SEY winner is Arvand Alviri, founder of VenueWize, a web and mobile-based application created for event organizers. 

It lets event organizers collaborate on events, access live guest information during their events (via iPhone and iPad apps), track guest profitability and stay green.

Both winners are clients of SFU’s Venture Connection (VC), which has helped numerous student and recent alumni companies through various stages and phases of development.

Last week, in another success story for Venture Connection, VC client, SFU alumnus Arash Afrooze, co-founder of HiretheWorld, was recognized by PROFIT Magazine as one of Canada’s top 20 young entrepreneurs.


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