media release

From classroom to catwalk for SFU business students

July 13, 2011

Rebecca Rytir, 778.782.5564;
Derek Moscato, Beedie School of Business, 778.782.5038;

Note to fashion/photo editors: the Main Street fashion walkabout is scheduled for Tuesday, June 19, 2-6 p.m.

Business fashion course
Photo on Flickr

Beedie School of Business students at Simon Fraser University have a unique opportunity this summer to learn the business of high fashion in conjunction with Italy’s prestigious Università Bocconi from the fashion capital of Milan.

Business 492: Management of Fashion Companies pairs SFU students with a cohort of visiting students from Bocconi, widely regarded as Italy’s top business and economics school.

Students will gain an overview of the global fashion industry and an in-depth understanding of the strategic, organizational and managerial features of fashion companies, both luxury and mass-market.

They’ll also study the fast-growing B.C. fashion scene, where smart design intersects with active West Coast lifestyles.

Students will study case histories, business models and positioning strategies, hear from guest speakers and visit leading fashion design companies and retailers. A field trip to Vancouver’s indie-fashion hub, Main Street, will highlight some of Canada’s most ambitious and eclectic fashion designers and entrepreneurs.

The month-long class is co-taught by faculty from SFU and Bocconi.

“These business students are passionate about the fashion design industry in Vancouver and around the world,” says Rebecca Rytir, International Coordinator at the Beedie School.

“This program provides unique insight into the North American, Canadian and West coast fashion design industries, and juxtaposes them against the well-established and enormously successful fashion industry from Europe.

“The combined expertise and enthusiasm of business academics and students from Milan—home to global-class fashion labels such as Armani, Prada and Versace—makes this summer experience even more vital.”


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