media release

Winning business plan greens Singapore’s hotel sector

July 12, 2011

Kathleen Williams, 778.834.3724;
Derek Moscato, Beedie School of Business, 778.782.5038;

A plan to boost environmental standards in Singapore’s thriving hospitality sector has earned international honours for a team of graduate students from Simon Fraser University’s Beedie School of Business.

Conceived by Kathleen Williams, Peter Konefal, Eva Tidlund and Connie Chang, the proposal was selected from a global field in the prestigious Graduate School Projects@Singapore competition. This is the first time a Canada-based team has been selected in the program.

The project—now accepted by Contact Singapore, an alliance of the Singapore Economic Development Board and Ministry of Manpower—focuses on integrating corporate social responsibility (CSR) and environmental standards in Singapore’s hotel industry, which comprises four percent of the nation’s annual gross domestic product.

The plan notes: “Hotels have the potential to be influential corporate hosts…. Positive environmental practices…have the potential for wide-reaching effects such as setting new industry expectations.”

“These students took the initiative to enter this competition and wrote a winning proposal while carrying a full course load in our full-time MBA program,” says the program’s academic director David Hannah.

“We want our graduates to be great thinkers and communicators, and be motivated to solve challenging problems. Needless to say, this group exemplifies these qualities and we’re very proud of them.”

The students will travel to Singapore this September to meet with stakeholder groups and conduct field interviews and research. The team’s findings will be presented to Singapore government officials later that month.

The Graduate School Projects@Singapore program offers international graduate students from all disciplines the opportunity to create a project that benefits the economy of Singapore.


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