Social Media and Online Engagement

This course will teach you to create social media campaigns that engage people in new types of conversation, sustain participation over time, and host online dialogue. You'll also learn how to use social media for outreach and community engagement, and how to integrate mobile communication into your participation strategy.

You'll be able to use these tools in projects that use both online and face-to-face communication.

This course was formerly called Social Media and Enagement. The name change is in effect for the 2020/2021 Dialogue and Civic Engagement Program.

This course is available at the following time(s) and location(s):

This course is available at the following time(s) and location(s):

Campus Session(s) Instructor(s) Cost Seats available  
Online - Susanna Haas Lyons $540.00 1 Register
TBA - Susanna Haas Lyons $540.00 0 -

Course schedule: This course is offered via online-supported delivery. Access opens on the first date listed to allow you to complete pre-readings and assignments in preparation for your first class. Virtual classes begin on the second date listed and run from 9 am to 12:30 pm PT. The course will end one week after the final date listed to allow time to complete a final assignment. 

What will I learn?

In this course, you will do the following:

  • Describe the fundamentals of effective online public engagement
  • Identify beneficial and undesirable qualities of online engagement 
  • Describe barriers to digital civic engagement and explore ways to strengthen online inclusion
  • Integrate mobile communications into your participation strategy
  • Craft social media content that meets engagement objectives
  • Plan, implement and measure digital public engagement
  • Apply online and digital tools and methods to your own projects

How will I learn?

  • Pre-readings and assignments
  • Class discussion and participation
  • Case studies
  • Lectures

Who should take this course?

This course is open to anyone who would like to learn more about online civic and community engagement.

How will I be evaluated?

We will evaluate you based on your class participation.

Textbooks and learning materials

We will provide custom course materials.

Hardware and software requirements

You will need a computer that is connected to the internet so that you can access Canvas, our online course management system. You can check if your browser is compatible with Canvas by accessing Canvas guides here. We recommend you use Google Chrome or Firefox.

Also, you will need to enable your computer’s audio and microphone to participate in live sessions offered through the Blackboard Collaborate virtual platform (within Canvas). You can check if your computer is compatible with Blackboard Collaborate here.

You can find more information on online-supported learning on our About Online Learning page. 

Hear more about this course

"Successful social media starts to live and breathe in your communities of interest." — Susanna Haas-Lyons

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