DLOG755

Social Media and Engagement

This course will teach you to create social media campaigns that engage people in new types of conversation, sustain participation over time, and host online dialogue. You'll also learn how to use social media for outreach and community engagement, and how to integrate mobile communication into your participation strategy.

You'll be able to use these tools in projects that use both online and face-to-face communication.

This course is available at the following time(s) and location(s):

This course is available at the following time(s) and location(s):

Campus Session(s) Instructor(s) Cost Seats available  
Vancouver 2 Susanna Haas Lyons $540.00 12 Register

What will I learn?

In this course, you will do the following:

  • Describe the fundamentals of effective online public engagement
  • Identify beneficial and undesirable qualities of online engagement 
  • Describe barriers to digital civic engagement and explore ways to strengthen online inclusion
  • Integrate mobile communications into your participation strategy
  • Craft social media content that meets engagement objectives
  • Plan, implement and measure digital public engagement
  • Apply online and digital tools and methods to your own projects

How will I learn?

  • Class discussion and participation
  • Case studies
  • Lectures

Who should take this course?

This course is open to anyone who would like to learn more about online civic and community engagement.

How will I be evaluated?

We will evaluate you based on your class participation.

Textbooks and learning materials

We will provide custom course materials.

Hear more about this course

"Successful social media starts to live and breathe in your communities of interest." — Susanna Haas-Lyons

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