JOUR235

Economics of New Media Journalism

In today's competitive market, you need more than writing and reporting skills to launch a freelance journalism career. This course offers essential business strategies that can mean the difference between success and failure.

Vancouver freelance writing pro Jennifer Van Evra (who has been published by CBC, Globe and Mail, Vancouver Sun, Vancouver Magazine, Condé Nast and many other outlets) will help you sharpen your pitching skills, develop strong relationships with editors and create an individualized marketing plans. You’ll also learn how to identify corporate writing gigs, build a professional network through trade organizations and social media, and assess the value of unpaid writing opportunities and internships. By the end of the course, you will have developed a solid freelance business plan with specific steps to follow.

Note: To participate in this course, you will need a laptop computer or tablet/smartphone for in-class research.

Currently not available for registration.

What will I learn?

By the end of the course, you will be able to do the following:

  • Write pitches that sell
  • Create and maintain relationships with editors
  • Develop tailored marketing plans that include where, when and how to pitch
  • Supplement your income through corporate writing, public relations, website content and more
  • Network with a community of writers and editors through formal and informal channels
  • Identify journalism trade bodies and professional organizations
  • Assess the value of unpaid writing gigs, including internships and online outlets
  • Develop a self-promotion strategy using social media, a website and other resources
  • Keep costs down by using library resources and other savings measures
  • Create a basic business plan that satisfies your financial needs and helps you survive the freelance world

How will I learn?

  • Lectures
  • Class discussions
  • In-class exercises
  • Homework assignments and exercises

What are my responsibilities?

  • Participation in classroom discussion
  • Develop a polished pitch
  • Join online professional networks
  • Create a freelance business plan that includes publications you intend to approach, marketing strategies and networking goals
  • Bring a laptop or tablet/smartphone for in-class research

How will I be evaluated?

You will receive constructive feedback on your assignments and business plan.

Textbooks and learning materials

We will provide custom course materials.

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