MGMT368

Social Media Marketing

Social media is one of the newest and most popular frontiers in marketing. The number of users and businesses interacting via social media has grown at an unprecedented pace. But with such a rapidly changing and ever-expanding environment, many businesses struggle with how to use social media effectively to improve their marketing efforts.

This course will provide a structured, strategic approach to social media marketing using an eight-step planning cycle, which includes the following steps:

  • Listening to current conversations
  • Setting goals
  • Defining strategies
  • Identifying a target audience
  • Selecting the right social tools
  • Implementing the plan
  • Monitoring results
  • Tuning the plan as required

  • This course is available at the following time(s) and location(s):

    Campus Session(s) Instructor(s) Cost Seats available  
    Vancouver 12 Wahiba Chair $590.00 27 Register
    Vancouver 12 - $599.00 30 Register

    For campus-based courses, registration may close up to one week before the course begins.  

    For online offerings, registration may close up to two business days before the course begins. Your course begins on the first date listed and ends six days after the last date listed. The interim dates/times are not your actual online class times.

    How will I learn?

    Classes may consist of a combination of lectures, hands-on exercises, occasional guest speakers, discussions, workshops, case studies, examinations, projects, papers, assignments and/or group presentations. You can expect reading and other assignments on a weekly basis. Prepare to spend six to 10 hours per week on coursework. 

    How will I be evaluated?

    We'll evaluate your performance in this course using a combination of in-class or take-home assignments, exams, individual or group projects, participation and attendance. 

    Textbooks and learning materials

    Social Media Marketing: A Strategic Approach by Barker, Barker, Bormann, and Neher (2013)

    Course fees do not include textbooks or other materials, which you may purchase from the SFU Bookstore. We recommend you purchase your textbooks as soon as you've registered. The quantities are limited at the bookstore.

    English language requirements

    To succeed in our programs and courses, you will need an advanced level of written and spoken English. If you are unsure whether your English language skills are sufficient, we recommend you complete the International English Language Testing System (IELTS) with a minimum overall band score of 6.5 (unless otherwise noted). If you have questions or concerns about your English language proficiency, we encourage you to contact your local IELTS Test Centre.

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