PRP220

Crisis Communications and Media Relations

This course will equip you with the skills you need to cope with the chaos of a crisis while protecting an organization’s reputation. You'll learn how to prepare a crisis communications plan, anticipate public reaction, develop messages for key audiences, and manage media attention.

Instructors: Linda Munro and David Connop-Price

This course is available only as part of the Public Relations Certificate.

What will I learn?

This course will cover the following:

  • The potential crises for a variety of organizations
  • How issues management can help deflect potential crises
  • What goes into a crisis communications plan
  • How to build a crisis communications team
  • Which audiences should receive information
  • The intricacies of media questions in an interview

How will I learn?

  • Lectures and class discussions
  • Analysis of four case studies
  • Independent take-home assignments
  • In-class exercises, including a team project

How will I be evaluated?

  • Assignments, reports, and projects
  • Class participation
  • Final exam

Textbooks and learning materials

You need a copy of the Canadian Press Stylebook. We will provide other custom course materials.

Related program(s)