Public Relations Special Topics

Explore two key areas of public relations in this course focusing on special events and PR for non-profit and international organizations. You’ll learn to plan, budget, promote and execute special events in both the private and public sectors. Through real-life case studies, you’ll acquire tools to stay organized, creative and budget-conscious while maneuvering common pitfalls when implementing an event. We’ll also cover how to pitch to the media.

You’ll also delve into the world of non-profit and intercultural public relations through lectures and case studies, gaining an understanding of how local and international not-for-profit organizations are structured.

Instructors: Pamela Hart and Fawn Mulcahy

This course is available only as part of the Public Relations Certificate.

What will I learn?

By the end of the course, you will be able to do the following:

  • Define public relations and its role in event planning
  • Research and apply elements of a successful event
  • Develop selection criteria for sponsorship properties
  • Identify types of media outlets, the stories they seek and the deadlines they work within
  • Define a newsworthy story
  • Research and develop your own media list
  • Develop a media pitch for all types of media – from online to broadcast
  • Define the structure and purpose of not-for-profits
  • Create a non-profit organization PR Plan
  • Explain and apply the concepts of international PR
  • Demonstrate awareness of the organizations and corporations in the non-profit market

How will I learn?

  • In-class lectures and guest lectures
  • Class discussions
  • In-class assignments

How will I be evaluated?

  • Attendance and class participation
  • Assignments
  • Presentations

Textbooks and learning materials

You need a copy of the Canadian Press Stylebook. We will provide other custom course materials.

Hardware and software requirements

You will access your course materials using SFU's online course management system, Canvas. You will receive course details and Canvas access instructions on the first day of the course. You can check if your browser is compatible with Canvas here.

New to online learning? See About Online Learning for helpful videos and additional information.

Related program(s)