Public Relations Special Topics

Public relations practitioners foster public trust in and demand for an organization, product, or service. Whether you're publicizing a fundraiser or a fashion line, this basic goal won't change—but how you accomplish it will.

This course is your introduction to special event production, sponsorship, and specialized approaches to non-profit and international PR.

Instructors: Pamela Hart and Fawn Mulcahy

This course is available only as part of the Public Relations Certificate.

What will I learn?

This course will cover the following:

  • Strategies, tools, and challenges that are unique to different PR practice areas
  • The structure and purpose of not-for-profits
  • Analysis of strengths, weaknesses, opportunities, and threats, and how to apply your analysis in the international PR market
  • Communication channels and the influence of language and culture in international markets
  • How to develop selection criteria for sponsorship properties
  • Event planning, from the budget stage to reporting

How will I learn?

  • Lectures
  • Class discussions
  • Case studies
  • In-class exercises
  • Group assignments
  • Independent take-home assignments
  • Open forums

How will I be evaluated?

  • Attendance and class participation
  • Assignments
  • Presentations
  • Exam

Textbooks and learning materials

You need a copy of the Canadian Press Stylebook. We will provide other custom course materials.

Related program(s)