Explore two key areas of public relations in this course focusing on special events and PR for non-profit and international organizations. You’ll learn to plan, budget, promote and execute special events in both the private and public sectors. Through real-life case studies, you’ll acquire tools to stay organized, creative and budget-conscious while maneuvering common pitfalls when implementing an event. We’ll also cover how to pitch to the media.
You’ll also delve into the world of non-profit and intercultural public relations through lectures and case studies, gaining an understanding of how local and international not-for-profit organizations are structured.