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Learning must accelerate for two-speed labour market

April 09, 2013
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Today's university graduates are dealing with
what Walton calls the two-speed labour market.

By Peter Walton

This piece, by Peter Walton, one of SFU Continuing Studies' program directors, appeared originally in The evoLLLution on April 1, 2013.

Canada boasts one of the most educated populations on earth. More than 56 percent of 25 to 34-year-olds in the country have post-secondary credentials.

But there’s a problem: a growing divide between have and have-not occupations. Our highly educated, creative graduates are increasingly under-employed or unemployed in what analysts call a two-speed labor market: one is high speed, where skilled jobs go unfilled, and the other is a low-speed market awash with educated workers who can’t find jobs.

And the situation isn’t likely to improve. By 2030, more than half of the current jobs will change or disappear. Yet, Canadian universities graduate 254,000 students every year, many of whom are educated for jobs that no longer exist.

For most students, the main motivation for university is to get a job. While universities seem content to fill lecture halls, many students now graduate from university with a degree in hand but with no career plan.

Our ever-changing digitally-driven world requires workers with specific, deep skills in areas of expertise, as well as broad knowledge of management and business operations.

Getting a career and staying relevant requires continuing education. This is true not just for workers seeking retraining and upgrading, but also for recent grads that increasingly see continuing studies programs as “finishing schools” that add practical and workforce-relevant skills to their undergraduate and graduate education.

Accelerated Continuing Studies programs get university grads into the job market

The Writing and Communications division of Continuing Studies at Simon Fraser University has developed a number of accelerated nine-week continuing education programs taught by industry expert instructors using real-world case studies. These programs run full-time during the day and include an on-the-job practicum.

Accelerated programs are currently offered in public relations, new media journalism, and digital communications. The programs, developed in cooperation with industry leaders, are taught in small classes (of no more than 20 students) and focus on technical and practical, industry-required skills.

One example is the nine-week, full-time digital communications certificate program launched by SFU Continuing Studies in January 2013. The first instalment of the intensive program attracted university-educated adults seeking a range of digital communications secrets from e-marketing and search engine optimization to mobile communications and pay-per-click online advertising, and also workforce-relevant competencies such as presentation skills, resume-building, job hunting, and interviewing skills.

SFU Continuing Studies has other accelerated programs, including Business-to-Business Marketing, which is in the planning stage, and will continue to provide innovative programs that build a better fit between graduates and the labour market.

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