Business-to-Business Marketing

Communication is key to the bottom line

Business-to-business (B2B) marketing focuses on building relationships between companies and their corporate partners and customers. The end goal is to improve a business’ bottom line.

This kind of goal is common, but B2B marketing is unique in that the transaction is usually higher, the sales cycle is longer, and reaching the decision maker is more challenging. This creates a need for constant, multi-channel marketing campaigns that establish credibility, build trust, and enhance relationships over a long period of time.  

Instructor Natasha Netschay Davies on opportunities in B2B marketing

Business-to-Business Marketing Certificate

In the part-time, online Business-to-Business Marketing Certificate, you’ll learn the skills and techniques you need to excel as a B2B marketer.

Courses (available individually)

March 2018

2 Reputation Management and Governance B2B260 B2B260-ON1181

April 2018

6 Effective B2B Writing B2B110 B2B110-ON1181

20 B2B Demand and Lead Generation B2B320 B2B320-ON1181

August 2018

1 Business-to-Business Marketing Program Practicum B2B410 B2B410-ON1184

10 Digital B2B Brand Building B2B130 B2B130-ON1184

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