Public Relations

Make a lasting impression


Effective public relations is about building an organization’s reputation by telling the stories that truly matter. In our intensive full-time PR program, you’ll learn to manage communications using traditional and digital tools. In just nine weeks, you’ll complete the program ready to launch a dynamic career in the field of PR.

  • Practise your skills on real-world projects during a three-week practicum
  • Learn from Vancouver’s established industry experts
  • Get training that follows the Canadian Public Relations Society Code of Professional Standards
  • Develop a professional network of peers

Full-Time Certificate Program


8 courses + practicum

Tue–Sat daytime

Finish in 9 weeks


Our hands-on Public Relations Certificate can prepare you to work in the PR field in just over two months.

You'll learn to:

  • Write clearly and effectively, from news releases and newsletters to tweets, blogs and websites
  • Work closely with traditional and social media
  • Build communications plans to manage issues and enhance corporate reputations
  • Speak confidently in the boardroom, into the microphone or in front of the camera
  • Use influencer marketing and social media effectively
  • Perform web analytics and research
  • Plan and execute successful PR events
  • Use digital tools and programs to create communications pieces

Plus, you’ll build your work experience during a three-week practicum at an organization of your choosing.

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