Today's customers are savvier than ever before. To compete, marketers need a fresh, comprehensive skill set that requires much more than designing compelling advertising campaigns. Successful marketing professionals also conduct market research, measure performance, manage customer databases, create marketing plans, and interact with customers on social media platforms.
SFU's practical, condensed Marketing Management Certificate will make sure you’re ready to excel in these areas, whether you’d like to break into the field or upgrade your skills for a promotion.
Get relevant, flexible training with marketing professionals
Marketing trends and digital technologies change quickly, making relevant, up-to-the-minute training essential for success. Our part-time marketing program is ideal for working professionals. You’ll attend classes once a week and you have up to five years to finish, but courses are scheduled so that you can complete the program much sooner if you wish.
In addition to helping you master essential tools and techniques through case studies and applied exercises, our classes also provide networking opportunities. Our instructors are industry experts, and you’ll work alongside professionals like you who are building their marketing careers.
Meet the demand for trained marketing professionals
The demand for skilled marketing professionals is increasing. After you graduate, you’ll be able to explore a variety of exciting career opportunities:
- Marketing manager
- Digital media strategist
- Search engine optimization (SEO) analyst
- Social media coordinator
- Direct response marketer
- Marketing and communications coordinator
- Marketing specialist
- Community manager