As a professional gymnast and acrobat, Laura-Ann Chong had mastered performing aerial feats in front of an audience. But the global pandemic led her to take on a new career in PR.
Full-timePublic Relations Certificate
Public Relations Certificate graduates
SFU grads compete in the national market
Many of our students land PR jobs within weeks of graduation. Here’s why:
- SFU’s PR grads are excellent communicators who can produce key pieces like media releases, editorials, speeches and web copy.
- They know exactly what journalists are looking for and how to get it to them.
- They can manage and minimize the impact of a crisis.
- They’re skilled presenters, public speakers and special events managers.
- They know when to use traditional advertising and when to use social media.
- They can conduct and use market research to their advantage.
- They can plan and execute a communications strategy.
- They’re current—they know the strategies, tools and challenges of today’s PR industry.
Meet some alumni
How a Cirque du Soleil acrobat somersaulted into a new PR career
Graham’s PR work is making a difference in B.C. communities
Once he completed his practicum, Graham landed a full-time role at Munro/Thompson, a PR firm servicing communities all over British Columbia.
Emanuel took charge of his PR career
After completing our PR program, Emanuel felt confident enough to start his own PR agency.
Stuart enjoys being resourceful and curious in his new PR role
Ashley loves that the PR world is always changing
Our PR program gave Ashley the skills and insider knowledge to pivot confidently towards a new career.
Allie recently started a new position at Citizen Relations
As a PR and Social Media Coordinator, Allie is part of a collaborative team that works with international brands in a high-energy atmosphere.
Kira promotes Vancouver's annual Shakespeare festival
As marketing manager for Bard on the Beach, Kira Pidzamecky is using the skills she learned in our program every day.
Thomas returns to the classroom to help future grads
Through his work with the Canadian Public Relations Society Vancouver chapter, Thomas Miller helps PR students just starting out on their careers.
Ingrid launched her career straight out of her practicum
Ingrid Valou's outstanding social media work during her practicum at the Vancouver Economic Commission earned her a full-time position as their communications specialist.
Brittaney brought her new PR skills overseas
Since completing our program, Brittaney Anderson relocated to London to pursue her career goals internationally. She currently works at TVC Group, an integrated agency where she manages production, creative and media relations teams in the creation of global video PR campaigns for clients including Bacardi, Ralph Lauren, AirBnB and Marriott Hotels.
Sasha works at one of Canada's top PR firms
Thanks to our PR certificate, Sasha Perrin is creating the news as a communications consultant at Hill+Knowlton Strategies, one of Canada's top PR and public affairs firms.
Ryan is an IABC Communicator of the Year Award recipient
After winning a prestigious award from the B.C. branch of the International Association of Business Communicators, Ryan Paulson went on to work at the Pacific Community Resources Society and Blenz.
Adam started his own PR and communications business
Adam Trombley chose the Public Relations Certificate to add some practical training to his résumé. After a placement at DDB Canada, he formed an independent consulting business.