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Continuing Studies Home / Programs / Public Relations Certificate / Public Relations Certificate

Full-timePublic Relations Certificate

Get ready to compete in the PR job market

Recent grad Bernice has won the Canadian Public Relations Society Vancouver Student Scholarship for 2019. Read her story

SFU’s nine-week Public Relations Certificate will set you apart in the job market with current, hands-on PR training from Vancouver’s industry experts.

Spend six weeks studying PR fundamentals, media relations, social networking, crisis communications, public speaking, business, writing and more. Then put it all into practice in a three-week practicum, contributing to real-world PR campaigns and materials.

Our curriculum follows the Canadian Public Relations Society (CPRS) Code of Professional Standards. The program may be ideal for you if you already have some post-secondary education and/or work experience, enjoy working with people, write well and love a challenge.

  • Upcoming program: May 4–July 2, 2021
  • Location update: Due to the COVID-19 situation, the next program offering will move to online-supported remote delivery. Instead of attending classes in person, you’ll learn through an interactive videoconference platform, participating in live sessions with instructors, live discussions with classmates and group work. You’ll also engage in readings, in-class exercises, case studies, individual and group assignments, and other learning activities. 

Give employers exactly what they want

At her new job, Allie is part of a collaborative team that works with international brands in a high-energy atmosphere. Read her story

Many of our students land PR jobs within weeks of graduation. Here’s why:

  • They produce excellent communications pieces including media kits, communications plans and web copy.
  • They know exactly what journalists want.
  • They can manage and minimize the impact of a crisis.
  • They’re skilled presenters, public speakers and special-events managers.
  • They know when to use traditional advertising and when to use social media.
  • They’re current—they know the strategies, tools and challenges of today’s PR industry.

Start your new career in only nine weeks

You'll be ready to join the workforce in only nine weeks. Common positions include the following:

  • Account manager
  • Account executive
  • Communications coordinator
  • Communications assistant
  • Social media manager
  • Public relations and social media specialist
  • Communications officer
  • Engagement coordinator
  • Community manager
  • Event coordinator

Benefit from a free CPRS student membership 

The Canadian Public Relations Society’s Vancouver chapter and SFU provide each PR Certificate student with a one-year student membership, effective at the beginning of their studies. This free membership gives you the opportunity to network with experienced CPRS Vancouver members, take advantage of hands-on volunteer opportunities, and benefit from mentorship with knowledgeable PR professionals. 

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