Brand Guidelines Update
Simon Fraser University is defined by its dynamic integration of innovative education, cutting-edge research and far-reaching community engagement. Being an engaged University means communicating clearly and consistently with diverse audiences in today’s global competitive marketplace. An essential part of this process is a memorable and coherent visual identity that makes it easy for people to recognize information from SFU and deepens our presence in the community. By communicating our visual identity in a coherent manner with consistent use of visual elements such as logos, colors, fonts and graphics, we present a unified brand across various multimedia platforms in both internal and external communication materials. The new graphic standards manual will help you achieve that objective.