That goal: to produce content for a diving website she had been building in her spare time.
“I had the idea for Scuba Diver Life a few years earlier. I had been looking for information on diving and realized that all of the resources were from the 1990s and really outdated. The generation that was running the dive industry was not tech savvy, and I could see there was a real gap,” says Aly.
Aly started to fill that gap by creating practical, relevant and professionally produced digital content—ranging from videos of Jamaican reefs to photos of thumb-sized octopuses—focused on inspiring and informing divers. Aly is regulary contracted by tourism boards from countries like Dominica to produce videos about their local diving sites.
But it’s not all about helping people take the plunge. Her site also features articles and information highlighting ecological threats to educate divers about what they can do to keep the oceans healthy. Aly not only gets to spend her time pursuing her passion, but is helping to ensure that generations after her will get to do the same. And it all started with her graduate program.
“I decided to enter the Master of Digital Media program the very first year the program was offered. It was either that or NYU film school. I’m glad I chose what I did—I gained so many skills in digital media production and business that allowed me to launch my start-up. It was the best thing I ever did,” says Aly.