Professional Development

APEX Workshop: Engaging With the Media

April 08, 2016

Want to learn to put your best self forward in media interviews?

Research trainees are often called upon to discuss news-worthy research. This workshop will help grad students and postdocs understand the media and the public as an audience, and how to best pitch their research to that audience. 

Engaging with the Media

  • Date: April 15, 2016
  • Time:  10:00 am - 12:00 pm
  • Location: Harbour Centre, Room 1325

Join Kurt Heinrich, SFU's Director of  University Communications, who will explain different approaches when giving interviews to print reporters, talk show hosts, radio producers and TV journalists. He will help you understand the elements of news and the factors journalists need to juggle to make a story happen, and how to develop your own key messages for your research. This session will also cover 

  • tactics and tricks you can use to ensure you give the best interview possible
  • how to manage difficult journalist questions, and
  • the art of bridging back to safety if the interview takes a turn for the worst.

Finally we'll work on developing potential story ideas that can be proactively pitched in order to showcase your positive stories in the media.

Register using myInvolvement

This workshop is part of the Knowledge Translation Series.  Click here to find out about other workshops in the series. 

Tags: professional development

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