Leyland Pitt

ISTLD workshop facilitator and proposal coach
Spring 2019 - current

Email: lpitt@sfu.ca


Leyland F. Pitt is the Dennis F. Culver EMBA Alumni Chair of Business, in the Beedie School of Business, Simon Fraser University, Vancouver, Canada, and also Distinguished Fellow in Marketing at the Hanken School of Economics in Helsinki, Finland. He has also taught on executive and MBA programs at major international business schools such as the Graham School at the University of Chicago, Columbia University, and London Business School.

The author of over 360 papers in peer-reviewed journals, his work has been accepted for publication in Technological Forecasting and Social Change, Journal of Public Policy and Marketing, Computers in Human Behavior, Journal of Advertising Research, Journal of Advertising, Information Systems Research, Journal of the Academy of Marketing Science, Sloan Management Review, California Management Review, and MIS Quarterly (which he also served as Associate Editor). He currently serves as Associate Editor for both Business Horizons and the Journal of Advertising Research, and is Editor of the Journal of Wine Research. In 2002, Leyland Pitt was awarded the Outstanding Marketing Teacher of the Academy of Marketing Science, and in 2010 he was named the Pearson-Prentice Hall Solomon Marshall Stuart Innovative Marketing Teacher of the Year. He is a Distinguished Fellow of the Academy of Marketing Science, which awarded him the Harold Berkman Award for Service in 2017.

Leyland Pitt is an enthusiastic student of teaching and learning methods. His research on these issues, supported by SFU’s Teaching and Learning Grants, have included exploring how students learn by writing and developing their own case studies, how the use of an additional independent grader enhances the reliability and validity of class participation grading, differences in group cohesion and its effects on performance in business simulations, an evaluation of the PhD program in marketing at SFU, and what a text analysis of student application essays for MBA programs can enlighten with regard to student selection and subsequent performance. This work has been presented at numerous academic conferences, and has also been published in journals such as the Journal of Marketing Education.

Google Scholar Profile: https://scholar.google.ca/citations?user=kvRBocYAAAAJ&hl=en