"If we are able to recreate a new network of knowledge: an open [network]. And the engine can also be in Italy, but I would also like to keep relationships with you [Canadians] and say: okay can we discuss together. And this is the real, in my opinion, base to re-launch... because if not, as I said you can take a brand and make licensing and make distribution and make some money but you lose after...you put in a stock exchange and *clap* *clap*(finished) So I think the passion of design is the same as in architecture because we are speaking about the quality of life for everybody. So that this is in some way the mission of this job (as a designer). But we have to understand that achievements are so hard, so important, so interesting that you have to do it."