The idea (of the Arduino project) started from a concept for a platform that would be cheap and easy to use for their students (Banzi’s and Gianluca’s), and something that they could even build themselves if they wanted. So, the first step was to get rid of the 'basic stuff'. Then, they realized that the success was based on building up a community in such a way that it organizes itself in a tiered-system – if one person doesn’t know the answer, another person tries, and so on until both Banzi and Gianluca need to come in the picture.