“In my point of view, it is important mainly for small companies to be competitive and enter into the market with research. Also there is development, but they focus very much on research, because research is the way that you can enter now into a market that is very full of companies and design. The only way for a small company to be in the market and to survive and enter, is to be innovative. The innovation is given by research. It is also very difficult to also have the money to do it research. But in some way small firms find a way to do research, small research, small and new ways to look at things.” Russell: Maybe its because these big companies are so busy doing things because they are big and busy, and smaller companies are concerned about developing new [ways to be a little bit different]

“…Innovative done by small companies is done by finding something that is different from what everybody is doing at that moment.”