Cycles of Iteration

Theoretical Framework

Media Literacy

• “Media Literacy is a 21st century approach to education. It provides a framework to access, analyze, evaluate and create messages in a variety of forms — from print to video to the Internet. Media literacy builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy.” (CML, 2003)

   

  • Social development, social growth, and social struggle - Raymond Williams

  • Dominant media shapes the progression of society and culture - Marshall McLuhan

    • Gutenberg Printing Press 1436, required a shift in public literacy
    • Reading (watching) followed by Writing (producing).
    • The dominant media of our age includes image, sound, and interactivity.

  • Demystification of media through an understanding of its production

  • Movement towards a literacy that includes reading and writing within the new media.

• "...critical work without an effort to produce popular art forms remains a peculiarly intellectual take on cultural life which is already distant from the experience of students. There can be no cultural pedagogy without a cultural practice that both explores the possibilities of the form and brings out students’ talents.” Stanley Aronowitz