Overview

Description

CALENDAR DESCRIPTION:

The foundation course of the Business of Design program. An introduction to design and business through jointly resolving a business problem with a real client. Individually, students prototype a product or service contributing to an aspect of the larger problem. Sustainability is a goal throughout the course.

COURSE DETAILS:

The Business of Design program combines the disciplines of design and business so that students can directly learn how to create and develop a design-led business.   By teaching business students design strategies and techniques, and design students the structure and tools of business, we aim to prepare participants to create, join, lead, and work together in successful projects and businesses.   The program works by doing. We take on rich, tough design problems and learn the theory and practice of business and design through generating multiple solutions to problems and repeatedly and iteratively going through the design and development process. Learning is active, engaged, collaborative and multi-disciplinary.   We design products, services and the businesses that delivers them.   IAT 330 is the foundational course of the Business of Design Program. In this course, students learn the foundations of design and business through jointly resolving a difficult business problem with a real client. Individually, students sketch and prototype a product or service that contributes to an aspect of the larger problem. Sustainability, in its several meanings, is a goal in all aspects of the course.

COURSE-LEVEL EDUCATIONAL GOALS:

• Develop a design brief by listening to stakeholder views, researching precedents and the current state of design and by interpreting information into a comprehensive brief.
• Understand the social construction of the concept of sustainability and its key objective drivers.
• Produce designs in response to a brief through an iterative process of sketching, prototyping and analysis.
• Refine a design brief throughout the design process.
• Understand how design and sustainability can be used to structure a business.
• Understand how personal aptitudes, strengths and weakness contribute to a team’s success.
• Continuously negotiate, agree on and carry out team roles and responsibilities throughout a project.
• Build presentations appropriate to key stakeholders in a design-led business.   

In summary, this course is about strategy, that is, how to conceive and launch a new and lasting enterprise that makes an ethical difference in the world.

Grading

Materials

MATERIALS + SUPPLIES:

There will be a non-refundable fee of $70 for this course.

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