Summer 2019 - CMNS 362 D100

Evaluation Methods for Applied Communication Research (6)

Class Number: 1305

Delivery Method: In Person


  • Course Times + Location:

    Fr 9:30 AM – 12:20 PM
    HCC 2510, Vancouver

  • Exam Times + Location:

    Aug 15, 2019
    12:00 PM – 3:00 PM
    HCC 1900, Vancouver

  • Prerequisites:

    60 units including CMNS 253 (or 253W), and two of CMNS 201 (or 260), CMNS 202 (or 262) or CMNS 261.



Research design and techniques for the study of the introduction, uses and consequences of new media and technologies, new communication policies and practices in their socio-economic and cultural context, and communication in innovation and change.



This is a course in applied communication that spans theory and methods of communication research.  Methods introduced in this course can appropriately be used to pursue research questions in a number of areas, however mass mediated communication and communication infrastructures will be the focus of class discussion.  Lectures introduce a variety of theoretical issues, as well as pragmatic concerns that arise in utilizing the methods introduced in the course. Students will be introduced to a variety of research methods that may include: interview techniques, textual discourse and content analysis, survey research, and focus groups.  Student groups will work together to design, develop, and implement an original pilot study using at least two methods introduced in class on a self-selected topic (subject to approval from the course instructor).  In previous iterations of this class, students have examined the gamification and quantified care of the self; precarious labour in creative and cultural industries; the representation of race, gender, class and/or sexuality in the media; but these need not confine or demarcate areas of research.  Suitable topics tend to synthesize at least two of the three research areas taught within the School of Communication: cultural studies, technology studies, and political economy. They also reflect a historically situated awareness of current events.


Class Format:

The course is organized as one 3-hour lecture per week, with 1-hour tutorials following.  During the first half of the course, the instructor will combine a mixture of lectures and interactive training sessions.  On occasion, time will be set aside for group meetings.  We will not be holding tutorials per se, rather these will be dedicated workspaces for students, with the TA available for consultation.  The second half of the course proceeds along a workshop model.  To gain the most benefit from these workshops, students should bring materials they have collected during their fieldwork. 

Attendance is mandatory for every class/workshop.  Team absences during tutorials or open work sessions are only permitted with permission of the instructor (i.e., to conduct field research, or to work in a computer laboratory).


  • (Subject to change with notice.)
  • Project Research Topic (not Graded)
  • Project Literature Review 10%
  • Project Proposal 20%
  • Project Abstract (not Graded)
  • Project Presentation 15%
  • Project Report 35%
  • Attendance/Participation and Peer/Self Evaluation (individual) 20%


The school expects that the grades awarded in this course will bear some reasonable relation to established university-wide practices with respect to both levels and distribution of grades. In addition, the School will follow Policy S10.01 with respect to Academic Integrity, and Policies S10.02, S10.03 and S10.04 as regards Student Discipline. [Note: as of May 1, 2009 the previous T10 series of policies covering Intellectual Honesty (T10.02) and Academic Discipline (T10.03) have been replaced with the new S10 series of policies.]


A minimum 2.25 CMNS CGPA and 2.00 CGPA, and approval as a communication student is required for entry into most communication upper division courses.



Readings will be available on Canvas. 

Registrar Notes:

SFU’s Academic Integrity web site is filled with information on what is meant by academic dishonesty, where you can find resources to help with your studies and the consequences of cheating.  Check out the site for more information and videos that help explain the issues in plain English.

Each student is responsible for his or her conduct as it affects the University community.  Academic dishonesty, in whatever form, is ultimately destructive of the values of the University. Furthermore, it is unfair and discouraging to the majority of students who pursue their studies honestly. Scholarly integrity is required of all members of the University.